CONCEPTUALIZATION & PRODUCTION OF THE EVENT CELEBRATING 130 YEARS OF THE LINGERIE’S HOUSE
• Casting management for dancers, models and singers
• Organization of partnerships between the brand and celebrities (Agnès Letestu, Julien Meyzindi, Olivio Sarrat…)
• Management of the presence of VIPs (Hayley Hasselhoff, Frédérique Bel, Noémie Lenoir, Shirley Bousquet…), trendsetters, bloggers and 250 journalists

In 2014, Alfalibra organized several blogger events for Maison LEJABY
• Coming up to Maison Lejaby’s 130 years
• Maison Lejaby celebrates SUMMER & CHRISTMAS